In all parts of the world, and especially America, there are “rags to riches” stories about the energetic and dedicated hero who worked hard and made it big. Hard work and a little luck were all that was required. Oddly, alongside that belief was another contradictory one that anyone who was or became rich must have become so by unethical activity and behavior. As such, there is now a growing consensus that ethics has a role to play in business, the public view of business is still expressed in what can be called the Myth of Amoral Business. This business ethics course studies the Myth of Amoral Business, by offering an introduction into the concept of values, morality, as well as cultural beliefs and upbringing in all areas of business, from consumer rights to corporate social responsibility. Decisions made by shift managers or corporate presidents may affect thousands of individuals or entire communities. Consumers today expect and demand integrity, honesty, and transparency in all levels of their environment. Understanding those expectations is the key to communicating core values and behavior not only to employees, but society in general.