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Course Syllabus

Course Type: Core Building Blocks (Compulsory 4 Courses) (Done via Tubeclasses or other universities for Credit)

Course Code: MBA602

Course Name: Marketing

Course Outline

This course is designed for students who are thinking of doing a research project in business administration. This course aims to provide students with the foundation for differentiating marketing from other organizational functions by fostering an understanding of markets, marketing concepts, key marketing issues and the relationship of these to society as a whole. This framework enables students to link their knowledge with the practicalities of marketing. The aim is to provide students with an understanding of the key concepts of marketing and to provide an insight into the role of marketing in an organization, and to provide an understanding of the main essentials of marketing. The subject is presented within a marketing planning framework in which marketing theories and concepts focus on the practical need of developing and implementing effective marketing strategies. It covers, in broad detail, the concepts and applications of marketing for consumer, business-to-business (including industrial) and service organizations.

Course Syllabus

Download syllabus if interested.

WHAT TO DO NEXT (If you are interested in this course)

Students please note that all ‘Value’ courses must be done via Calwest Tubeclasses. However for the Core building block and Electives courses students will have four alternatives choices for completing the course.

Please Click on One Choice from List Below and then Scroll Down to Register.

  1. undertaking the course via Tubeclasses (if available) ($ 800.00) ;
  2. undertaking (free) MOOC courses and having the assessments suitably externally proctored and then applying to Calwest for credit towards their degree program ($ 25 per course);
  3. undertaking similar courses elsewhere (including MOOC Courses) and having them assesses for credit by Calwest professors via a Challenge Exam ($ 250 per course);

    4. OR

  4. (4) applying for Prior Learning Credit for a course done in the past from a recognized institution ($ 25 per course).

If you wish to undertake the Calwest Tubeclass for this course, the lecture topic PowerPoint’s that relate to the text book will be provided upon payment of the course fee ($ 250). The link to the recommended MOOC provider will also be provided, and can be used as a supplementary vehicle for those undertaking the course. Students however have the choice of undertaking a MOOC course without enrolling in a Tubeclass, but need to have their assessments suitably proctored. Some Calwest elective courses do not have a Tubeclass, and in such cases students need to undertake the course via a MOOC offering, or at another accredited university.

 

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